Northwestel is hiring a creative Marketing Manager to join the team! As a Marketing Manager, you will create campaigns that tell northern stories and connect our customers to innovative communications solutions. The Marketing Manager works with our digital platforms to create optimal user journeys and engaging e-mail marketing campaigns. This position requires a person that is detail-oriented, a fast learner and can manage priorities and deadlines for multiple projects at once.
Employment Equity
Northwestel values diversity in the workplace and is committed to the goals of Employment Equity. We strive to achieve a skilled workforce that is representative of the population we serve, and as a Northern company, we are committed to the employment and career development of our Indigenous peoples. Please clearly indicate on your application if you are an Indigenous person, a woman, a person with a disability, or a visible minority if you wish to receive hiring preference.
General Accountability
The Marketing Team develops strategy and manages the implementation of marketing and communications campaign to help business and consumer segments meet objectives. The Marketing Manager will report to the Senior Manager, Marketing and Communications and will work cross-functionally with partners throughout the organization including: Product Management, Sales/Support Channels, Customer Intelligence as well as Legal and Field teams. The Marketing Manager will be passionate about learning, delivering against results and will possess strong interpersonal, analytical, strategic thinking and tactical skills.
The Marketing Manager will lead the development, implementation, and analysis of end-of-end marketing campaigns. Includes campaigns across all channels and tactics including direct mail, outbound telemarketing, digital marketing, retail, door to door, plus various grassroots activities leveraging the entire product/services portfolios.
Specific Accountabilities
Manage and/or support marketing programs:
- Ideate: Interpret marketing and customer data to identify opportunities to grow Northwestel product market share and improve customer experience
- Create: Create compelling and strategic presentations to drive buy-in and alignment across key campaign stakeholders. Develop creative assets internally or through agencies
- Execute: Work cross-functionally with Offer and Pricing, Customer Intelligence, Channels and Marketing Communications and Agency teams to bring campaigns to market. Manage projects involving social media, digital platforms, employee engagement, and community engagement.
- Analyze: Weekly, ad hoc and post mortem campaign results analysis
Some evening and week-end work required.
Nature and Scope
This position is responsible for driving and implementing campaigns to support business objectives across the operating area. The Marketing Manager must work with various individuals and departments throughout the organization, as well as agencies, to ensure business objectives are realized, and to ensure that our retail, sales, customer services, field, and operational support channels are properly positioned to satisfy customers and deal with competition.
Knowledge And Skills Required
This position requires a bachelor’s degree in Marketing or Creative fields (Business, Marketing, Communications, Creative or Web Design/Development) combined with a minimum of three years marketing experience, preferably in the telecommunications industry.
Skills required:
- Advanced MS Office skills, particularly MS Excel and MS PowerPoint
- Experience working with or in digital teams, external advertising or creative agencies etc.
- Creative and design focused.
- Demonstrated interpersonal skills, the ability to build and foster teams and deliver against a common objective.
- Excellent communication both written and verbal.
- Strong sense of autonomy and initiative.
- Highly organized and detail oriented, with the ability to manage multiple projects simultaneously.
- Keen interest in communications technology (including Internet and Video), and the flexibility to respond to rapid changes in the market.
Typical Contacts
External Contacts
The Marketing Manager works closely with Legal and Regulatory groups at Bell, Agency partners for digital and creative services, local photographers, videographers, and event partners.
Internal Contacts
Internal contacts include executives and managers across the consolidated company to discuss and evaluate potential new segment strategies, opportunities, and to share learnings. This position has contact with several departments such as Product, Retail, Design and Implementation, Planning, all Customer Experience groups, etc. for the purpose of information gathering when introducing new segment programs.
Typical Problem Solving
This position must recognize new segment (consumer or small business) opportunities and develop plans to execute to increase segment sales. The Marketing Manager must be able to work in a high degree of ambiguity to develop marketing strategies to ensure segment targets are achieved. This requires a thorough understanding of customers and their needs and a high degree of front line staff interaction.
Working Conditions
This position works in a typical office environment with regular visits to channel environments. Incumbent will occasionally have to travel throughout Northwestel’s operating area, e.g. once every two months for up to one week at a time.
What We Offer You
- Health & Wellness Benefits, Pension Plan, Discounts
- Team Incentive Bonus
- Paid Vacation with a Vacation Travel Allowance
- Work-Life Balance
- Community Involvement