The Voice of Whitehorse Business
Facilitated by: Aasman Brand Communications
Date: March 25, March 30, April 1, April 6 & April 8, 2021 (5 sessions)
Delivery: Virtually on Zoom
Time: 12:00pm – 1:15pm
Cost: $100 +GST
COURSE OUTLINE:
Aasman Brand Communications put together a course outline for a Digital Marketing First course for businesses selling services or products online.
The course will be 5 x 1.5 hour sessions on strategy principals, additional information and implementation strategies. Each session will have time allocated at the end to work through that week’s worksheet, which can range from a business audit based on the topic of the week, or action plan.
In order for local businesses to compete in today’s global society, a strong grasp of the tools available can help put Whitehorse companies and organizations on the digital map.
SESSION 1
Intro to Digital Marketing Strategy and the roadmap to success
Content is King in 2020 but competing in a crowded online space is a difficult task. Learn how to find where your voice is suited best and create a strategy on how to be heard.
Inbound marketing introduction
Digital marketing road map
Intro to developing your strategy
Goal setting
SESSION 2
Know your Audience and creating content that resonates
Content is King in 2020 but competing in a crowded online space is a difficult task. Learn how to find where your voice is suited best and create a strategy on how to be heard.
Audience segmentation
Developing audience personas and how to use them
Determining key words and how they influence your content
Content Mapping
SESSION 3
Websites and search engine optimization
Your website is the world’s introduction to your organization or business so this session will provide the tools necessary to ensure you’re set up for success and you are being found.
Built to convert or built for style: assigning purpose behind your design
Platforms, Website builders – cost vs. scalability
Functionality
Search engine optimization – how does it work
Tips on improving your SEO
Auditing your business for SEO
Design
SESSION 4
All things Google and Email
With Google being so prominent in today’s online advertising space, we’ll devote half of this session to the ins and outs of a range of Google services.
Google Adwords/Display
Analytics
Keyword Planner
Ad Groups
Strategies for Search Engine Marketing
Conversion Tracking
Some might think e-mail marketing starts and ends with newsletters, though in today’s online space - that’s just not the case. We’ll talk e-mail strategies, best practices, automated delivery, website integration. In addition to e-mail we’ll discuss the wealth of opportunity in the mobile space.
Going beyond newsletters: E-mail campaign strategies
E-mail Best Practices
SESSION 5
Facebook and Social Media Marketing
Social has grown to include a wide variety of services for businesses to promote themselves and navigating those can be overwhelming. We’ll dive into the necessary functions and tools to make sure your social networking is performing at its peak.
Social Media Landscape
Developing a strategy that works
Content best practices & strategies
Schedule for success
Paid advertising the right way